"Every Funeral Home that ETIM sells to will be recurring revenue
in perpetuity ."
Indeed!
Another thought I had about the marketing and advertising of the products is that the products do this themselves. Every funeral or showing that has an ETIM casket will have mourners/viewers/potential future customers presented with the idea of personalizing one's passing. Experiencing the death of a relative or friend tends to make people question their own mortality and motivates people to consider their own legacy (funeral arrangements and estate planning included). The urns are made to be displayed, so the same thing might happen when seen, and they will be seen.
BTW, sorry if this was too morbid for anyone. Some times it is hard not to be when discussing this company.