Examples where what you suggest doesn't apply:
"You're right/wrong, the AS is XXXXXX",
"You make a good/bad point",
"Have you been able to trade through Scottrade?".
"Hey, how are you? Haven't talked to you for awhile".
"Think your math is messed up, 10 days from now is x"
That was actually a big part of the issue with the original rules. Some Mods decided that any reference such as the above were TOS violations because they "were about the other User". There was no intent in the original design that pronouns couldn't be used. It was simply asking people to focus on the company and not other Members.