It's not a rumor. This is from the president's message:
"Additionally, the Cash Now name that has served us so well in the past, is no longer an adequate description of our corporate activities. It is our intent to register a new corporate name, trading symbol and CUSIP Number. We have conducted a thoroughly exhaustive name search and have chosen the one that we feel will accurately describe our business activities and the model. We have instructed our advisors and our agents to begin the process of registering Esprit Financial Group Inc as our new name. This will more accurately reflect our business activities moving forward."