Bullshit. No businessman in their right mind is going to voluntarily throw away 85% of their revenues and make nothing for two years. Obvious bullshit, how stupid do you think people are?
They do when they believe their time can be MUCH more profitable than what I saw them wasting their time on before.
One of the roles I held was analyzing and liquidating businesses. This also included advising companies on how to grow their business.
A company must evolve its business model and product line to grow and remain viable. It's not unusual for a company to pivot from an underperforming product line. A wise CEO remains open to exploring new product lines or company locations, recognizing that better opportunities are constantly emerging.