<< the paid pump piece was made to look like it was coming from a news organization >>
Here is another example of the Douchebag CEO lying (by saying that it was a "press conference" when there were no press at the event at all). And on top of that, he setup a fake scene to try to make himself look important by having a subordinate hand him a clip board.
What a self-absorbed, self-centered, self-obsessed, narcissistic, pompous, arrogant, egomaniac!