I do both, trade and hold long. The trades I don't concern myself with the DD and where the company is going...trade the trade. With long holds I evaluate the management and their business plan, The O/S, and any current or future dilution to the O/S. We are just now getting to implementing the business plan.
Let's see how the CEO (Marshall) does over the next 30-60 days. He has had a couple false starts which has caused longs grief. Typical of a penny stock you mentioned.
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