I have a couple of woven ties. Even still, the BOLT tie looked ugly to me. Can you state that its look showcased the strengths and advantages of spider silk? To me, it just looked like another mundane woven tie.
Without any particular evidence one way or the other, I believe the rapid sellout of 50 ties was due more to the novelty factor of owning a limited-edition ‘spider silk’ tie than to the actual appearance of the tie itself.
I believe one of Spiber’s products, a hoodie if I’m not mistaken, had a paragraph on the front extolling its use of Spiber’s protein-based fibers.
What I would like to see is a product that can showcase the beauty of BAM-1, something that makes people go ‘Wow! What is that?’ Not a hoodie you need to read a paragraph on the product to learn about its qualities or a tie that looks like so many others hanging around.