Bob 1948: I didn't find it initially, just posted the link to make it easy for others here parousing the posts to find, that's all. As noted, "Ape-Boy" found it first, but as expected, he couldn't bring himself to mention NEOM's involvement w/ HP & Publicis with the "Mobile Codes Consortium".
I'll bite my tongue here since it's not hairy. lol! :) lns
"The HP/Publicis group, known as the Mobile Codes Consortium, hoped to reach basic agreements on technology within a year, he added.
The widespread use of 2D barcodes to make many objects “internet-enabled” would have applications far beyond advertising, said Charles Fritz, chairman of NeoMedia, whose technology is being used by HP and Publicis.
By making it easy to find information on any object, it would create an “internet of things” that would create extensive links between the physical and electronic worlds, he added."