60 Minutes has been a top news broadcast for about 50 years, and reaches approximately 9 million people.
However, only 1.5 million of the viewers are in the age bracket 25-54. So a lot of folks that it reaches are older, and less tech savvy. So this may be a good introduction to a large group of folks, who are unaware of NVDA, many of whom have savings and large investments.
If it were reaching 9 million of generation Z, or millennials, it may not have much impact, as most of that demographic have not had much time or opportunity to build wealth yet.