when fcel won the lawsuit against that s.korean company, hedgehog was ecstatic that fcel would be able to sell hundreds of millions of dollars worth of product throughout all of s. korea...
i remember shaking my head as many others joined in the celebration...i then posted that in order to understand what would happen, you have to understand the koreans and how they do business...you cant just think like an american and assume everyone else will follow you or think like you do...
the koreans value loyalty, trust and saving face is huge...fcel embarrassed them with the lawsuit...right or wrong, it is what it is....i said it would be YEARS before they did any business with s.korea...even the things they were contractually ordered to do in the lawsuit werent done when expected...they did the bare minimum business with fcel that they had too....there has been no new business other than replacement of parts that were required to keep the fuel cells they had functioning...
now we are starting to again hear hedgehog talk about all the new business that fcel will get from s. korea....i dont know if enough time has passed or not...korea clearly intends to move forward with fcels, hydrogen etc...im not too sure if they are ready to do business with fcel again though...
as i said when the lawsuit was won, fcel lost more than they won...they just didnt know it at the time...
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