They have so much faith in their product that they believe it will sell without any effort to inform the market that it does exist.
How often, doing your grocery do you stop in front of a shelf, just to analyse what a product you never heard of is all about?
Never mind how great our product may be, a mother will not blindly try a product she knows nothing about, to feed her children. A mother of young kid doesn't even have time to investigate a product she doesn't know doing her grocery.
WHAT IS IT OUR CEO AND HIS PARTNERS DO NOT UNDERSTAND ABOUT MASS MARKETING?
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