.shop extensions are useless and an SEO fail imo. I'm assuming the .com and the .net were taken? Well actually no, thriftybox.com is for sale. Why didn't Danny put up the $4k+ for the better domain? I have an idea why.
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He probably trashed Thrifty Box as he combined the Thrifty Box concept with USA Fashion. The “Membership Coming Soon” not being followed through indicates the Membership concept is also probably trashed.
DA is clueless as he tries to survive. Only a war, heavy tariffs or an embargo with China can save BRAV at this point. Temu and Shein are destroying the US low end apparel industry.
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