“DRYWORLD Super League Triathlon and DRYWORLD are negotiating a contract extension to their current three-year deal after a successful first two years that have garnered the brand a combined $68 million in media value and sponsorship value of nearly $17 million with nearly 100 million cumulative global viewers and close to 20,000 hours of global coverage.”
It’s funny how the word it but reality is that they got no revenue from it. Lol
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