I also believe now that a big contributor to problems consummating meaningful incentivized strategic partnerships stemmed from the ego of Chad Steelberg and his belief that he and his aiWare are God's gift to mankind. I think that threw a wrench into any aiWare or Pandologic plans with Amazon. RS and the rest of the Veritone Board had to get him out of the picture. I don't think there is a friendly relationship between RS and CS