Greetings Chipaway & Doorcounty!
I'm in the same situation as you, I invested my first money in this stock long before the reverse split in 2008. Since then I've gradually built up my position, but was blinded - not enough to sell - when the price skyrocketed in early 2021.
I would also be in favour of asking Mr Whitney to step down and replace him with someone who has less vested interests but more sense of commercial success. However, I would first seek a revaluation of the old shares rather than investing fresh money in Itro's new activities. I am also convinced that nobody would really get in unless they see a serious restoration of the fundamental value of the old shares.