I asked Google Gemini.
In business, what are revenue synergies
In the world of business, revenue synergies refer to the increased revenue generated by two companies combining forces, exceeding what they could achieve if they operated independently. It's essentially the idea that the whole is greater than the sum of its parts.
Here's a breakdown of the key points:
Concept: Combining companies leads to higher overall sales than their individual sales added together.
Motivation: Companies often pursue mergers and acquisitions (M&A) in the hope of achieving these revenue synergies.
Examples: Some ways to achieve this include cross-selling products to each other's customer base, bundling complementary products, or leveraging combined brand power for better market reach.
It's important to note that while revenue synergies are often a major goal in M&A, achieving them can be challenging. Research suggests it takes longer to capture them compared to cost savings (cost synergies).
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