https://jamaicacoffee.org/what-we-do/ for decades now it has begun to rival tea in Japan, hence one reason for the world wide price. Local small farmers/growers still hand roast in pots stirred w/ large carved wooden spoons/paddles & sell by the pound for the best price to take home. Support local not conglomerates should one travel. If needed Click to the left of the white center strip on either the # or info email to open full page https://jamaicacoffee.org/ (876) 469-3242 https://jamaicacoffee.org/contact-us/