Well in theory, the reward has stayed the same as well. Risk is if the share price drops 30% they could lose money, and reward is hoping the share price remains the same to make 42.9%. Considering the SP is not likely to drop 30% the moment you receive shares, it would be hard to lose money in this scenario, which is why they made the deal. So if they believe they'll make a certain % profit on average, call it 25% profit goal, why not make that 25% on as much money as possible? Meaning, at the highest share price possible. Wanting the SP around .15 just means you make the same expected 25% profit on the lowest investment amount possible. Why make your goal 25% on a million dollars when you can make the same goal 25% on say three million, or five million dollars? As I've said, it's just math. Higher share price is in their best interest. Only a fool would want the bare minimum possible.