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justhefax

02/18/24 7:33 PM

#118923 RE: allenc #118922

yep.

Need to form a solid reliable base and territory. Customer loyalty.

Lots of regional beers grow this way.

Cheaper to saturate a region w marketing and social media. Concentrate on college areas, metro. Need to have a vision of who is a Kona drinker and why.

Key to develop an edgy fun campaign, something you remember.

Think red bull has wings.