they are pumping the BTC mining, they somehow translate miners getting less coins per block into more value for BTC that is traded on the street. Its such a dumb concept only a salesman could and scammers can make it sound like a value. another words it has nothing, absolutely nothing to do with what is traded everyday, and only has to do with miners spending more time and electrical energy to find more. if they dont shut up about it, there is a very very good chance DOE will step in to regulate the whole industry. just like they were completely wrong about ETFs, they will be about halving as well. only diff is this is the last effort for scammers to make BTC seem valuable
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