Replies to post #55144 on Plug Power Inc (PLUG)

[Jack_Bolander]

WTM - I think PLUG will encounter resistance to price increases, but everyone seems to be doing it.

Before now, there was no inflation and interest rates were low.

It will be interesting to see if the price increases hold and sales volumes do as well.

[Jack_Bolander]

WTM - I also think the poor timing of a price increase signals desperation to the market, and that we really need cash !

PLUG is giving up market / bargaining strength by doing this and customers like Walmart will use it to their advantage.

[B_B!]

I think Plug will temporarily increase prices. Plug will compensate them with an extra discount next year, when their hydrogen plants are operational.

[scubastevemd]

CEO. He thought he could carry the freight to keep them happy until the other businesses that had a built-in profit covered the cost and profits. He made a large tactical error.