What business is he doing? Not RIDEQ business. Why? Because RIDEQ doesn't have the means to do business. It has no IP or equipment because it sold all its assets to Steve Burns. And RIDEQ only has NINE full-time employees.
Maybe Hightower is going to open a mobile phone store in Nairobi? Or sell t-shirts on the beaches of Durban? Or hawk souveniers made in China in Marakesh?
A Nigerian prince using a phone scam has a better business model than RIDEQ.