My guess is Steve actions are calculated. He acts this way to keep the company small so he can be 100% in control. No one else he has to manage. It also allows him to keep rewarding himself with millions of shares and salary. If the company was to get bigger, list on higher exchange, or even merge, then he'd actually have to start reporting real numbers to both the SEC and to whoever else he merged company with. This way, he gets to keep millions, play playboy, with no one at all to answer too. Nice gig.