They may be proof reading it several times to avoid the sprig/spring subliminal message hooplah. That was hilariously pathetic. Also, they need to carefully choose which construction equipment, or perhaps pilot plant equipment to feature in the picture to tease what may or may not happen at all in the coming year. Maybe this one will be a 2 foot tall stack of government loan paperwork, a roll of red tape, a mincemeat pie with a 30% slice missing, and a bucket of el pollo loco?
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