I have no idea how big the "flavored" Whiskey market is but Crisp Apple is nnniiicceee. I don't drink much so my opinion is probably not a representative of consumers in this market. But here goes. Strong smell. Strong flavor. Kick beyond its 70 proof. Works with pizza. I like the look and feel of this bottle. Nice presentation. Have XMas parties coming up. Will do a wider tasting with coworkers and family.