They are not talking the secret sauce anymore. They have the secret technology!
We've come along way since the cable TV days when John Brown would eye-dropper concentrated hydrogen peroxide on dirt in a petri dish, watch it bubble, and say, "see....oil, oil". A long way!
These scams are free entertainment. CEO just needs to spout religious mumbo-jumbo to hook new suckers, uhh... I mean gamblers, ....oops, I mean "investors".
The rest of us can sit back and watch how this plays out…