Maybe this explains the volume. It could be that the deep pockets are accumulating knowing what is just around the corner. I guess we'll know before the year's end. Sounds exciting for us shareholders.
My analysis of this is that this has all been a done deal for some time. There must have been one or more odds and ends that were minor in nature; but Mr. Blagman felt needed to be adjusted or taken care of a certain way to ensure success and the best possible outcome. Perhaps even this was timing for the show to debut in the winter rather than fall. I'm reading into that as "product placement" for the right networks and timeslots globally. They may not have been available in fall since post-production was probably not completed before late September with the August filming. I can't emphasize how important the global outreach of many countries' markets and not relying on just the US market is from a business point of view to propel revenues to a much higher level. Reading this statement it sounds like all the small important details are being taken care of with proper attention so there are no hiccups for long term success.