The pump/dump team was front-loading (the volume) as part of their stock promotion.
The pump/dump team was dumping into volume while still promoting bogus things like charting BS, which attracted gullible investors to buy the shares they were dumping.
The pump/dump team was able to dump their shares they bought while frontloading, then most moved on to their next victim company.
The pump/dump team also was hoping investors didn't do any DD on just how dire the company's financial condition is, as well as the fact that AAPJ had been massively diluting (and likely still is).
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