The dividend is not paid by ITUP. The dividend is paid by the vertical companies. So if he doesn't acquire the vertical shares for $0.01 then he will not own any vertical shares (in principle). And there will be no dividend.
Look here. The vertical companies are separate. It's not a spin-off. It's not a stock dividend. ITUP doesn't have a stake. So they can't give the vertical shares away for free. But they can offer them for $0.01 per share to people who are "involved". Meaning, the ITUP and Cow shareholders. But only before they start generating revenues and profits. That is why the price will go up quickly to $0.50 and $1.00 early next year. You want to get them for $0.01 now though, before december 5.
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