James Nixon, NRG’s CEO, said in a statement, “Becoming a public company is going to help propel us into a national brand, and this reverse takeover places us in an even stronger position to branch out into new markets.”
With the move, the chain plans to raise enough equity to open units outside Denver and begin the process of franchising the concept, the company said.
With only 3B left in his O/S, if he returns to trading at .0001/share, that's not a lot of "equity" ($300K) for expansion. If the stock price goes up and holds without a reverse split, then that higher price to raise equity would be useful, but that would still mean serious dilution which then lowers stock price.
However, focusing on the first paragraph, if they want to become a "national brand," moving away from the name "West Coast Ventures Group Corp" makes some sense (if that is what Nixon is doing); but what they would change it to, to be a catchy easy-to-remember I-want-to-jump-on-that-train thing, would be their challenge.