Creating such strategic relationships is a critical strategy to efficiently increasing market share through strategic partnering. As an example Budweiser created a strategic relationship with NASCAR that helped them increase their market share by an astounding 5% at the time. Huge for a business that already owned over 40% of the market. It’s smart business and taught by some of the best thought leaders in the world. Good move!
"With $5.5 billion in funding and more than 161 active stem cell programs in our portfolio, CIRM is the world’s largest institution dedicated to helping people by bringing the future of cellular medicine closer to reality."
" "All partnership activities will be performed in Avid’s recently launched, world-class CGT CGMP manufacturing facility in Orange County, California."