Presumably the company has more information than we we do so converting while promoting doesn't instill a lot of confidence at this level. It would appear that those considering trading this stock are like minded when it comes to the notion that simply splitting the stock would make much more sense than buying back stock when the much needed capital is so expensive in this market. You can't suck all of the energy out of the promotion while advertising your 'unwavering commitment to enhancing shareholder value'. It looks desperate.
The company would not be doing what they are doing (buying back if they planned to RS split)