These trucking startups also came on the scene when every random company was branded as a tech company – whether you were selling mattresses, office space, or used designer clothing. As The Information reported, Convoy employees were baffled as to whether the company was a trucking company or a technology company. That’s a common critique leveled against many freight brokerage startups.
Ultimately, the superhero plot didn’t work out. As of now, the tech bros haven’t fixed trucking and neither have the fuddy-duddy incumbents. This year, a record number of trucking companies will shutter. The costs of running a trucking fleet keep spiraling upward while rates slump. And we still have deadhead miles, unpaid detention time and every other trucking issue.