Silvr, the specialty pharmaceutical rep positions armed with Veeeva tools might be part of their strategy. Concordia is a Canadian company with parent Advanz Pharma headquartered in London. They likely will leverage their American manufacturing supply chain. Additionally, the only dosage form available is tablets. I wouldn't be surprised if they are working on an non-tablet form of the drug to meet the unmet need for those who have trouble swallowing tablets.
Silvr, my research indicates that Novitium found a way to score the 300 mg tablet and maintain the integrity of the tablet creating a 150 mg dosage. This allows them to prescribe to patients weighing 23kg or more whereas Concordia's Plaquenil and other ANDA's must leave the medication intact (no crushing or scoring).
From what I can tell all the other tablets have to be taken intact (no scoring or crushing). It gives ANIP dose of 150 mg, 200mg, 300mg, 350 mg, 400 mg,450 mg etc.. while the others with tablets that can not be scored are restricted to appear to be restricted to doses increasing in 100mg increments.
Add the fact that ANIP supply chain is US based this could be a very big revenue generator.