thats the first thing I noticed when viewed it as well.. Funny thing.. my wife works for Country Wide Home Loans, they were talking about it at work today, giving reference to a conversation that started about baseball, then someone said, hey I watched that on the news this weekend and boom all over the office people were talking about "Eternal Image".. PS none of these people know about our shareholder status, my wife never mentioned the stock.. It was pure company interest at her office "The Big Elephant" I call her company. Pretty cool when she came home and spoke of it...