Theoretically you should always be buying and selling these type stocks that have large fluctuating prices and large spreads.
And if you believe in the company a large base to keep. Not everyone has the ability or time to do that. The shorts actually don't really want you to do that because it allows you to buy more then what you had before when the stock dips....so the shares become more scarce as the process repeats itself over and over and they don't know if it's new money or old money buying up shares.
It also helps the stock price stabilize. Which helps the price grow. Again. Scarcity. Which is why naked shorting from our overseas friends is such a problem if they can avoid scarcity
Traders are looking for volume of course which we hadn't really had until very recent and honestly that's not really significant volume at this point.