$KITL I just hope that when it does come, the promotional marketing is becoming of a bonified celebrity partnership.
The KFI market cap as it stands now is several x's below where it should already be, given a partnership of this caliber and I think the market after nearly 6 months is aware of SC Culinary's participation in the project.
So in addition to the synergy of the partnership itself, the team needs to figure out what flavor of icing they are going to decorate this cake with.