branding is important but john does not seem to care anyway. he has gotten away from his esposed goals from almost 2 years ago when he cleaned this up to open nich. the development of using influencers to create product/concept and therby demand was good but fell short without actual comitment as the influencers could have gone the way of several personalities like mr beast and that irish guy. all aspects of development would have been in play if concept was followed but a quick buck was setlled for now this is a pennies cash cow for new foolish investors who do not study but bounce from glitter to garbage.
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