That doesn't seem promising. They're basing their future revenue model on loading NFTs and crypto games onto phones targeted at low income, benefit supported customers.
If anything they need to speak to a lawyer first and make sure that since they control both the nft company and the lifeline company, that it's not seen as predatory practices.
Customers don't have to play, but you're enticing poor customers with rewards to do so.
I hope they consulted with a lawyer first.
If they couldn't get the player base active marketing to people with money (who gave them free money essentially) I don't see success coming from marketing to people with no money.