Tim,
I get a million of them too, none of which I subscribed to. That news announcement was total bupkus. Thousands of people will see the tiny NitroLube logo on a car as it whizzes by them. If you know anything about marketing, you know that isn't going to drive a single penny of sales. I'll give you a few marketing tenets just so you know how difficult a job it is to launch a retail product. The average consumer needs to see a product advertisement 9 times before it remembers the product name. It then has to go through that process another 3 times before it will decide to act. So the average consumer needs to see an ad 27 times before deciding whether or not to act on the offer. FWIW if the company hadn't done the forward split the stock would have had a much higher increase in price and it could have driven the reputed "naked shorts" out. I'm sure some of these guys covered today and if this gets back up to the 2-3 cent range, they'll be back. The company does not file with the SEC so nothing can be verified. I'll believe it when I see it on Edgar.
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