The CEO has done or completed a milestone. Yes, KGKG is a million company and RC's job is not finished. Why, because his (KGKG) stock price is .0024 per share. They (Innate Global) are treating him like a Bill Gates, Warren Buffett, Mark Zuckerberg, or Elon Musk, etc. These CEOs can afford to divide their time to multiple companies. Actually, the situation that exist here is a bit of irony.
I believe RC thinks KGKG will sell some of their products at the locations where Fifty1 products are sold. The PR also indicated Innate Global was looking to buy or add companies to it's portfolio. IMO
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