Why wouldn't it be an annual? Is $2.75MM going to break the bank? Of course not! If the shares doubled to 110MM as issued the outlay would be $5.5MM. For anyone holding 100K of these shares that's $5K a year that no other seed to sale company pays (zero $) presently. Why the heck would that be viewed as a negative especially in this environment? This is like any promotion they make now: money well spent.