I work with around 5,000 lights worth if indoor in Sacramento and other parts of CA and I can assure you that it isn't only "craft producers" who are doing well.
California is and probably always will be the largest market in this country so to fail here means only one thing - you aren't producing what consumers want.
Massachusetts is a white hot market, I grew up in New England and understand the Massachusetts market pretty well then (mid to late '90s) and especially now because we sell picks and shovels to the cultivation end of things there.