Agreed, "AI" seems to be the special sauce nowadays.
IMO much of what is referred to as AI lately could more accurately be described as machine learning - in the meantime, I just accept "AI" as a more or less appropriate umbrella term for a range of computational methods beyond the traditional algorithms of yesteryear.
More and more PRs from small biotech companies, both public and private, are mentioning AI in a manner reminiscent of the way press releases 23 years ago mentioned the Internet. One example from today’s newswire:
FYI device companies have been talking about "AI" (machine learning, really) for a lot longer than it has been hot. I remember people at meetings using the term AI 5+ years ago. It's nice that it's hot now but it is definitely not new in the device space.