Yes, it's the big chink in their armor. They execute really well only to have the messenger garble or not even carry the message forward. It's like sticking the landing with Apollo 11 and having IR discussing Apollo 9.
You both have better articulated the constant 'tug-o-war' of thoughts going through my head.
Still trying to parse through everything but obviously the underlying business model hasn't changed. Dye has implemented his playbook...now it's really just plug-and-play. That is something Nirup is obviously beyond capable of doing. Hopefully Dye hits the circuit to get the word out...and can start to change the minds of cannabis investors (which is still theory...and debatable). I hate to compare to Curaleaf...but in this case it just might turn out to be a similar scenario: Matt Darrin (the CEO) and Boris Jordan (Chairman...who everyone thinks is the CEO).