He does not have a meaningful topic to put out that would make for a meaningful PR.
Saying you been invited to exhibit in your Province exhibition at a trade show in your own city, makes you look like a small Tech company. This was not true as any Tech company could fill out an application.
He likely either has to dump, or R/S, or both. You mention before something about how can he pay costs with the little revenue coming in, exactly.
It's hard to get excited at lest for me, about him announcing a delivery of one system in a grocery store with no details, as that does not scratch the surface. If he announced a test order for let's say 10 stores it would be a bit noteworthy & surprising. Please surprise me.