Well the current price and timing coincidence/squares? Most people resist change, me included after gaining what is a comfort level with the key persons, products and services. Nobody left. More are coming on board.
If it means we see a greater dedicated effort to promote, market, and monetize this company's stock by creating a greater awareness and sense of value--and thus actual value, because of demonstrated ability, actual growth, and a differentiated strategy who is going to argue with that? It remains very much a quality team effort. Point in fact...the stock just sucks despite their current level and type of promotion efforts of late. So, not to invoke an illogical conclusion: better effort is required to make Schwazze a desired known entity. Perhaps, that is anticipated with this move?