much like the law firm...a well known and respected high profile person who is an expert with fiber and materials...
we had a fiber and materials problem and we hired a well known expert to help with that...
it was a good hire...but it was the type of hire that millions of people do on a daily basis....nothing genius in it...
i had a pumbing issue...i looked for a solid experienced company that had a good reputation for doing good work...i hired them...and they did well...that doesnt make it a genius hire or even a big deal....