Look people, whatever makes you feel better. It is what it is and it will be what it will be. Period. ETIM will sell what they will sell. My personal belief is that at best, this is a niche business that will do okay, but not be a spectacular business with substantial sales. I think it will be a high end mom and pop operation. Specialty burial items are not in. They are not classy. I live in the richest county in the country, and I don't know a single person who would buy an urn for their pet. Not one person. I also don't know a single person who would want to be buried in a vatican casket or an MLB casket. I think it was a curious idea that will prove to be a passing curiosity at best.
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