PLRO just went public 3 months ago. Relax, things should start rolling after the Merger Agreement is Closed in March.
From your GF-5 post:
"With their eyes on a projected launch date of 2009, the motor oil and auto industries are sharpening their efforts to define and create GF-5, the next generation of gasoline engine oils".
From PLRO Website:
"TechroBond is positioned to disrupt large, status quo global markets, markets that are controlled by some of the world's largest corporations. PRO is currently working with one of the Big Three automakers along with a global additive firm and a top 5 international oil company in a joint effort to test, certify and commercialize its products..."
The challenge of replacing yesterday's harmful lubricant additives with a new workhorse chemistry able to satisfy the demands of industry today and for years to come presents an incredible opportunity to disrupt several large, global markets for lubricants and coatings, with the resulting effect on market revenues in the billions of dollars."
As we have highlighted in our corporate presentation, PRO's 10 years of development efforts have resulted in the initial commercialization of TechroBond in the grease markets with the introduction of TechroBond in rail-curve applications in late 2006. While we expect a steady stream of products and applications to be commercialized over the next 1-2 years in grease, metalworking fluid, hydraulic fluid and other applications, our largest addressable markets by an order magnitude or more are oil additives and specialty coatings. These markets are potentially multi-billion dollar opportunities for PRO and the key to these markets resides in advanced development tests and discussions that we have ongoing with the leading U.S. industrial and energy companies. While there are no guarantees that all or any of these relationships will result in material agreements, it should be highlighted that these are not research collaborations but development efforts geared towards bringing commercial products to market by 2009. Each of these key efforts is subject to strict non-disclosure agreements protect both intellectual property rights but also to shield competitors from their "go to market" plans.
Ongoing conversations with the key industrial players include standard development practices such as combining respective intellectual properties to introduce a next generation product. There are also ongoing discussions that may result in exclusive relationships with some of these key industry players. Historically, it has been envisioned that the commercialization program would be preceded by a series of announcements, it is entirely possible that TechroBond will enter into an exclusive arrangement to the preclusion of other automobile manufacturers, oil companies and/or chemical companies which could accelerate the business model by several years.
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